Examples · How Clyrke structures a build

What a Clyrke build actually looks like.

Five examples of how Clyrke structures the front desk for different local service industries — the website, the booking flow, the follow-up + review automation, and what the owner sees in the CRM.

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Heads-up

Examples are illustrative Clyrke build patterns, not claims about a specific client unless labelled as a real case study. The structures below show how Clyrke organises the website, booking, CRM, and review automation for each industry — not real customer data.

Example · Med spa

Example med spa build

How Clyrke structures the front desk for a med spa: treatment-led pages, a clear consult booking flow, post-visit review automation, and a CRM that holds the consultation history.

Website structure

  • Home — hero with consult CTA, signature treatments, trust block
  • Treatments — one page per treatment family (injectables, skin, body)
  • About — practitioner credentials, clinic philosophy, before/after gallery
  • Pricing — consult-only or transparent ranges where appropriate
  • Book a consult — full booking flow on every page
  • Reviews — Google review embed with auto-collection running in the background
  • Contact — phone, email, hours, neighbourhood directions

Booking flow

  1. 01 Visitor lands on a treatment page from Google, Instagram, or referral
  2. 02 Treatment page explains the service, trust points, and the next step
  3. 03 Visitor taps "Book a consult" and picks a time, fills the intake (history, allergies, goals)
  4. 04 CRM stores the lead with the treatment context attached to the contact
  5. 05 Confirmation email + SMS sent, with prep instructions for the consult

Follow-up + review automation

  • Day-before reminder SMS reduces no-show rate
  • Post-consult email recap with the recommended treatment plan
  • Review request SMS after the first paid treatment, while the result is fresh
  • Reactivation sequence at the 3-month and 6-month mark for repeat treatments

What the owner sees

The owner sees every consult in one CRM view — booking time, intake notes, treatment plan, payment status, and which reviews have been requested vs. left. No more inbox archaeology between Instagram DMs, paper intake, and a separate calendar app.

Illustrative med spa example — not a real client.

Example · HVAC

Example HVAC build

How Clyrke structures the front desk for an HVAC company: urgency-routed intake, separate repair vs. install vs. maintenance flows, and a recall loop that fills the slow months before they show up empty.

Website structure

  • Home — emergency banner, service intake, primary city served
  • Repair — same-day service intake form with urgency selector
  • Install — quote request form with photos, square footage, fuel type
  • Maintenance — seasonal tune-up booking with recurring contract upsell
  • Service areas — neighbourhoods + cities the truck routes to
  • About — licensing, certifications, years in business, crew
  • Reviews + Contact — phone tap-to-call, after-hours form, emergency CTA

Booking flow

  1. 01 Visitor lands on the homepage with "No heat?" or "No cooling?" urgency CTA
  2. 02 Visitor selects repair, install quote, maintenance, or emergency request
  3. 03 Form captures urgency level, equipment type, address, and preferred window
  4. 04 CRM tags the lead by urgency and routes urgent ones to the dispatcher first
  5. 05 Confirmation SMS + email with the expected response window

Follow-up + review automation

  • Dispatch SMS with the technician's ETA on the day of service
  • Post-job invoice + receipt sent through the CRM, not a separate app
  • Review request SMS while the homeowner is still grateful the furnace runs
  • Seasonal recall reminders (6-month + 12-month tune-up) fire automatically

What the owner sees

The owner sees the dispatch queue, the install pipeline, the maintenance contract calendar, and the recall list in one CRM. Every truck roll has a contact attached with equipment notes, past service history, and the review status — so the crew arrives knowing the property, not learning it.

Illustrative hvac example — not a real client.

Example · Dental clinic

Example dental clinic build

How Clyrke structures the front desk for a dental clinic: trust-forward pages, intake captured at booking, hygiene recall on auto, and consult routing for cosmetic or implant work.

Website structure

  • Home — clinic philosophy, services overview, book a hygiene visit CTA
  • New patients — what to expect, intake form, insurance handling
  • Services — one page per service family (hygiene, restorative, cosmetic, implants)
  • Team — dentist + hygienist bios with credentials
  • Book online — separate flows for hygiene visits vs. consults vs. emergencies
  • Reviews — Google embed with auto-collection running quietly
  • Contact — hours, parking, accessibility, languages spoken

Booking flow

  1. 01 Visitor lands on the new-patient or service page and taps "Book online"
  2. 02 Booking flow asks: new or returning patient, visit type, preferred date
  3. 03 Intake form attached to the booking — medical history, insurance, consents
  4. 04 CRM stores the patient record with the booking context already filled in
  5. 05 Confirmation email + SMS with the address, parking instructions, and forms link

Follow-up + review automation

  • Day-before reminder SMS cuts no-shows on hygiene visits
  • Six-month hygiene recall fires automatically — no front desk phone-tag
  • Treatment-plan follow-up email after consult visits, with next steps
  • Review request SMS after the first completed visit, with a Google link

What the owner sees

The owner and front-desk lead see the day's schedule, recall list, treatment-plan pipeline, and outstanding payment list in one CRM. Reception focuses on the chair and the patient, not on stitching together a booking app, a recall spreadsheet, and a paper intake clipboard.

Illustrative dental clinic example — not a real client.

Example · Cleaning company

Example cleaning company build

How Clyrke structures the front desk for a cleaning company: self-serve quotes, recurring contract sign-ups, route management in the CRM, and a review loop that compounds.

Website structure

  • Home — services overview, instant quote CTA, recurring vs. one-time
  • Residential — quote calculator (sqft, bedrooms, frequency)
  • Commercial — bid request form for offices, retail, post-construction
  • Move-in / move-out — flat-rate package with date picker
  • Service areas — neighbourhoods + cities the crews cover
  • About — crew, supplies, eco-friendly practices, insurance
  • Reviews + Contact — phone, email, hours, quote CTA

Booking flow

  1. 01 Visitor lands on the residential or commercial page
  2. 02 Self-serve quote captures square footage, frequency, add-ons, address
  3. 03 System surfaces a price (or a "we'll confirm" range for commercial)
  4. 04 Visitor picks a start date and recurring schedule, pays deposit if applicable
  5. 05 CRM stores the property with crew notes, gate codes, dog flags, schedule

Follow-up + review automation

  • Day-before reminder SMS so the household is ready for the crew
  • Post-clean SMS with a quick rating + Google review prompt
  • Recurring customer reminders (next clean ETA, frequency upsell options)
  • Reactivation sequence for one-time customers at the 60-day and 90-day mark

What the owner sees

The owner sees the weekly route, the recurring contract roll, the one-time quote pipeline, and the review pace in one CRM. Crew leads see the same schedule the owner sees — property notes attached, no group-text route changes that get lost in a thread.

Illustrative cleaning company example — not a real client.

Example · Contractor

Example contractor build

How Clyrke structures the front desk for a renovation contractor: project-led pages, structured quote intake, photo capture for accurate bids, and a follow-up loop that keeps cold quotes warm.

Website structure

  • Home — project types, gallery hero, quote request CTA
  • Projects — one page per scope (kitchen, bath, basement, additions, decks)
  • Process — what hiring the company actually looks like, week by week
  • Gallery — mobile-first project portfolio with before/after sets
  • Get a quote — structured intake with scope, budget range, timeline, photos
  • About — license, insurance, years in business, crew lead bios
  • Reviews + Contact — Google embed, phone, service area map

Booking flow

  1. 01 Visitor lands on a project type page from Google or referral
  2. 02 Project page sells the scope, shows the gallery, and surfaces the quote CTA
  3. 03 Intake captures scope, address, timeline, budget range, and 3–5 photos
  4. 04 CRM stores the lead with the project context attached to the contact
  5. 05 Confirmation email + SMS with the next step (site visit window or call)

Follow-up + review automation

  • Auto-reply SMS within minutes acknowledging the request
  • Follow-up email sequence keeps cold quotes warm through the decision window
  • Reminder pings to the owner if a quote sits past the close-by date
  • Post-project review request SMS once the final walkthrough is done

What the owner sees

The owner sees the active quote pipeline, the active jobs, the warranty / callback list, and the review pace in one CRM. Every quote has the photos, the scope notes, and the conversation history attached — so the first follow-up call is a quote conversation, not a discovery one.

Illustrative contractor example — not a real client.

Final word

Like the structure? Hire Clyrke to build yours.

One subscription, one team, the whole front desk — custom website, booking, CRM, email + SMS marketing, review automation, hosting, and SEO — built and managed by Clyrke for $399/month.

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